Spring-Summer 2025
- Milan Fashion Week

Location: Palazzo Serbelloni
Corso Venezia, 16, 20121 Milano MI, Italia

Sunday, September 22, 2024

Spring-Summer-2025

Theme

This 2025SS collection is themed “Flower Garden” filled with discernible floras and lush greeneries.

The garden is an illustration of nuance- it’s not a gorgeously fancy one. The emphasis is rather on “delicacy, the unique feature of Japanese culture, and the brand concept of “Okuyukashi” (refined modesty).

The theme “flower garden” is portrayed in addition to the meticulous details and dyeing techniques unique to Japan. Finely cut fabrics and laser-processed floral motifs are adopted so the design is a distinctive contrast between delicacy and freedom.

On the best day of life, we want to tell the backstories of the brides- how they have lived out their lives, as well as their individual beauty and discernible personal style. The design aims to make audience become curious about all the life stories behind.

Ja

Brand Profile

[Brand Name] Nuance
[Designer] Yuri Otsuka
[Establishment Year] 2017
Our atelier is located in Kamakura, the ancient capital of Japan.

After graduating from a fashion school and working as a designer at an apparel manufacturer, she joined a Japanese leading corporate, Adastria Co., Ltd. as a designer.She changed her career from an apparel designer to a dress designer and has been proposing dresses that are not bound by the conventional design, but rather valuing her Japanese sensitivity.

2016 Changed her contract with Adastria to freelance for the launch of Nuance, the dress brand she had been contemplating, and began double work.
2017 Launch Nuance and start to work as a designer
2018 Opened a salon in Kamakura 2019 Started to present collection twice a year from SS
2021 Released sustainable line from FW
2023 Presented a collection at Paris Fashion Week on FW in March,
2023 Presented a collection at New York Fashion Week SS in September